Valextra Boutique – A Viabizzuno project.
The last four years of the iconic Valextra Boutique in Via Manzoni, Milan, mark a significant aesthetic path, parallel to the creative evolution of the company. Every year, in fact, the space is reinvented and reshaped by a world-class architect.
The last four years of the iconic Valextra bBoutique, in Via Manzoni, Milan, mark a significant aesthetic path, parallel to the creative evolution of the company. Every year, in fact, the space is reinvented and reshaped by a world-class architect. The conceptual re-interpretation of the architectural space expresses the artistic heritage of the luxury leather accessories brand founded in 1937.
The work of the British architect, John Pawson, corresponds to the brand’s original purity. Its clean and sophisticated design provided elegance to the project. Pawson is one of the top designers of contemporary architecture and the space he has reinterpreted serves as a backdrop to the exhibition of the products but, if necessary, turns into an art gallery.
From the street, viewers can see the depth of monochromatic interiors: a seductive invitation to enter and walk through the three rooms, each pervaded by a subtle, imperceptible and different luminous intensity. The space is rigorous and monumental, colour and light are carefully balanced.
The museum atmosphere is made solemn by indirect lighting from sheets of light discreetly hidden in the ceiling: a gradual nuance, as if by divine light, it matches vertical surfaces. The architectural volumes are enhanced by the dance of light and shadow created by the cantilevered structures placed on different heights. The suspended mensole are finished in plaster and painted, by matching the pre-existing stoneware slabs of the floors. Accent lighting of products and in the proximity of the mirrors is achieved thanks to adjustable light system n55, installed completely hidden in the ceiling with an absolute regard for the essential and minimalist line of Pawson’s work.
If you’re looking for a considered approach to lighting for your next retail project, please contact a Mondoluce project lighting specialist.