Lamborghini has a new location in Perth with Barbagallo Motors opening a dedicated two-level studio showroom in Osborne Park. Lamborghini Perth is within Barbagallo’s luxury-car precinct, and is flanked by the Volvo and Rolls-Royce showrooms.
It also follows Lamborghini’s corporate design that recently underwent an overhaul. One major change is the expansion of the floor area – now 215 square metres – to cope with the arrival of the Urus SUV.
iGuzzini were commissioned to create a lighting design to showcase the Lamborghini products while reflecting the brand’s quality and luxury. The second level ceiling is decorated with the stunning iGuzzini Le Perroquet suspension, while iGuzzini Laser Blade line the ceiling that surrounds the vehicles on the ground floor.
Lamborghini’s new showroom design includes polygon shapes, bright and clean spaces, and an illuminated corporate shield on a black background that glows at night. It has a client lounge with a car configuration system to allow customers to customise their vehicle. It includes product and Ad Personam areas with samples of exterior and interior finishes to allow customers to interact with, and feel, combinations of colours and materials, such as soft leathers or carbon-fibre. iGuzzini Laser Blade and iPlan and a touch of class to the customer spaces.
There is also an Accessori Originali display with after sales equipment and the Collezione Automobili Lamborghini range of clothing and accessories.
The specification of the project required lighting that would illuminate the individual spaces and be controllable in terms of intensity (dimming) along with pre-set scenes to highlight individual display bays. Casambi was used to provide the simple and user friendly lighting control system that could be used by each of the sales professionals on their own smart device. Due to the easy commissioning process, Mondoluce were able to customise changes to suit the showroom and salespersons needs.
NEIL DOWLING. Go Auto News [online] 21 may 2019.9 January 2020. https://premium.goauto.com.au/lamborghini-moves-in-perth/
Cross Design Group